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We originally started our Instragram channel to increase traffic on our RedBubble profile, where we sell cycling-related T-shirts. The original idea was to save up some money for our weekend and holiday cycling trips. We thought "Pedal and Chain" would be a brand name generic enough for cycling shirts. We were too lazy to create a new channel once we decided to use the channel to actually document our trips, including this one.
We'll post videos regularly.